Captain is an advanced retail analytics platform designed for category managers and trade marketers in the CPG industry. We help teams automate the collection, matching and analysis of retail data, reducing manual work and enabling teams to gain better insights faster.

Captain saves category management teams 25% of their time, in critical months even more, by automating data collection, harmonization, and analysis. This frees up valuable time for deeper strategic analysis and collaboration. With the unique insights Captain provides, you can strengthen your retail negotiations and secure better deals with retailers, ultimately driving growth and competitive advantage.

Captain is specifically designed for Category Management. Our AI-driven matching technology seamlessly integrates and aligns all retail data sources with your own product categories, creating a clean Single Source of Truth. By combining multiple data sources, Captain uncovers unique insights that would otherwise remain hidden, empowering you to make smarter, data-driven decisions.

Captain is designed for quick and easy implementation. Depending on your data sources and integration needs, onboarding can be completed within a few days to a few weeks. Our team provides full support to ensure a smooth transition.

Getting started with Captain is easy! We recommend beginning with a pilot, where you gain full access to our platform’s capabilities for a small investment. This allows your team to get acquainted with Captain, explore its insights, and see the value firsthand. Our team will guide you through the setup and ensure a smooth onboarding process.

Yes, data security is our top priority. Captain follows strict industry standards—your data is encrypted, and access is fully audited. The data remains our clients at all time, you retain full control and Captain will never use your data without permission. If you leave, all data is permanently deleted.